I always have a good time teaching about the Alexa. I'm a techie nerd and digital technology is fairly easy for me to understand. So breaking it down for an audience to the point where everyone in the room "get's it" can be a challenge but the results are rewarding.
In the case of the Alexa, there are a lot of cinematographers, producers and directors that are interested in using this camera on their next shoot. By getting them the info they need, it makes their decision easier because they can go into their project with confidence. I like to remind everyone that yes, maybe the Alexa rents for a bit more than other cameras but this is offset by it's ease of use, excellent on-set performance and lightning quick workflow. The fact that you can output editable ProRes files in-camera makes a huge difference for a lot of people. Plus the option of going Arri RAW gives you the ability to record higher quality for the big screen. Some films that used the Arri Raw format are Avengers, The Dictator, James Bond: Skyfall, Life of Pi, Gambit, Iron Man 3 and others.
Thanks to Stray Angel Films for organizing this afternoon workshop last week. It was awesome to catch up with old friends and meet new ones. If you have any rental needs, check out Stray Angel on the Westside. They can hook you up.